Conversation with Lecrae, WHATUPRG, Marcus Hollinger, & Lasanna “Ace” Harris on the state of Christian Hip-Hop today! This video really shows how much God can really move in the genre!
What are we about? Reach Records began in a couple of closets. One served as the headquarters, with a desk and a printer. The other was the makeshift studio. Like many startups, passion overrides the lack of experience and drives it forward. We were excited to make a difference, ready to see the world change. Even then, when concerts might be the 15 students at the local Boys and Girls club, the desire to speak into the heart and soul of the listeners is what fueled the creative and strategic efforts at the label.
A nucleus of college students who ran together in the Dallas, TX area provided the pool for the first artists on Reach. The work in the studio and on stage was a reflection of the impact and lifestyle they lived everyday.
With literal trunk of the car distribution to start, word spread fast across the country about a group of artists unashamed to be themselves and remain true to their convictions. With a fanatical dedication to artistic excellence, things began to take off.
Fast forward over a decade and now the achievements are larger, the sales are stronger, the mixes sound nicer, but the goal is still the same: To change the way people see the world.
Rather than find our significance in the status quo, we want to remember that success is not how well we’ve done compared to others, but how well we are doing what we were created to do.
Directed by Zach Sperrazzo & Siv
Produced by WHATUPRG, Ray Rock, Ryan Vetter and Ruslan.
Biography: San Diego-based rapper Ruslan is a hip-hop artist known for his positive, spiritually minded productions. Born Ruslan Karaoglanov to Armenian parents in Baku, Azerbaijan, Ruslan was a child when he immigrated with his family to the United States in 1991 to escape religious persecution after an ethnic conflict broke out in the wake of tensions between the dissolving Soviet Union and the Azerbaijan government.
Settling in San Diego, Ruslan became interested in hip-hop around age eight, and by his teens he was performing his own raps on-stage. In 2010 he released Right Out Loud (The Prequel EP), followed in 2013 by his full-length debut, Carry On, on Kings Dream. Around the same time, he formed the collective Dream Junkies with fellow rappers Beleaf and John Givez. The group’s debut album, 2016’s Good Religion, registered on Billboard’s R&B, rap, independent, and Heatseekers charts.
Also in 2016, Ruslan released his album, Americana, which featured appearances from Givez and Beleaf, as well as Joey Jewish, Abiv, and Sarah Juers. In 2017 he released the first installment of his Indie Jones mixtape series which garnered attention on YouTube from the likes of Gary Vaynerchuk and Chase Jarvis. The project featured appearances from Rowlan, Jon Keith, Jet Trouble, Joey Jewish, and Th3 Saga. Ruslan plans to continues using his platform to bring positive change through Hip-Hop and poetry. He also produces a youtube vlog and runs his own independent label, Kings Dream Entertainment.
Listen to YellowPaint on Pleasant Hill. Buy/Stream today: http://smarturl.it/pleasanthill
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WHATUPRG - Lil Holy
Listen to Lil Holy on Pleasant Hill. Buy/Stream today: http://smarturl.it/pleasanthill
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WHATUPRG - Rosegold
Listen to Rosegold on Pleasant Hill. Buy/Stream today: http://smarturl.it/pleasanthill
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WHATUPRG - Wesside (Official Music Video)
WHATUPRG's debut EP, Pleasant Hill, is out now: http://smarturl.it/pleasanthill
DP - Justin Dunnigan
Creative Director - Gage McRae
Cinematographer - Jonathan Giles
Grip - Nathan Wingate
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WHATUPRG - RoleModels
Listen to RoleModels on Pleasant Hill. Buy/Stream today: http://smarturl.it/pleasanthill
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WHATUPRG - Lovely
Listen to Lovely on Pleasant Hill. Buy/Stream today: http://smarturl.it/pleasanthill
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[Chorus]
On the westside feeling like a great (like a great)
And I’m looking up to God like what a day (thank you God)
I don’t ever gotta worry ’bout that hate (oh, no, no)
If it’s ever any issue then I skate (skrt, skrt!)
Vámonos cuando el DJ le da play (dale play)
Cada vez que ella me llama dice “Hey, ¿cómo estás?”
Donde voy yo camino como rey (como rey)
Agua viva, aquí no existe la ley (no, no, no, eh-heh)
[Verse 1]
Sweet just like Tampico
She from Puerto Rico
We gon’ take it slow
Slow like Despacito
Suave like I’m Rico
She said “Ay, bendito”
How you keep it real?
Still connecting with the people
That’s Jesus! (that’s Jesus)
I’m on ten with all the crew
Talk to God and he said “Boy, you ain’t never hittin’ snooze”
That’s Jesus! (that’s Jesus)
Heard the tribe in on the move
And my life is like a carnival
Dawg, this that Celia Cruz
[Chorus]
On the westside feeling like a great (like a great)
And I’m looking up to God like what a day (thank you God)
I don’t ever gotta worry ’bout that hate (oh, no, no)
If it’s ever any issue then I skate (skrt, skrt!)
Vámonos cuando el DJ le da play (dale play)
Cada vez que ella me llama dice “Hey, ¿cómo estás?”
Donde voy yo camino como rey (como rey)
Agua viva, aquí no existe la ley (no, no, no)
[Verse 2]
Dice ven aquí
Con el énfasis
Yo sé que nací
Para ser así
Young hijo de Dios
I ain’t got no choice
Yo te canto en Inglés and then en Español (heh)
Yo tengo el flow de los cielos (yeah)
Todo lo que hago es eterno (yeah)
Tumbo la puerta ‘el Infierno (yo’)
Yo sé que yo no me quemo (yo’)
Es porque yo no lo miro (nah)
Dios a mi lado y yo sigo (yeah)
Va preparando la mesa (wow)
Frente de mis enemigos (skrt, skrt)
[Chorus]
On the westside feeling like a great (like a great)
And I’m looking up to God like what a day (thank you God)
I don’t ever gotta worry ’bout that hate (oh, no, no)
If it’s ever any issue then I skate (skrt, skrt!)
Vámonos cuando el DJ le da play (dale play)
Cada vez que ella me llama dice “Hey, ¿cómo estás?”
Donde voy yo camino como rey (como rey)
Agua viva, aquí no existe la ley (no, no, no)
[Outro]
You ain’t really happy
Why you lyin’?
Why you lyin’?
You the saddest person I seen
In my life
In my life
Boy, you ain’t really happy
Why you lyin’?
Why you lyin’?
You the saddest person I seen
In my life
In my life